Generating overall traffic on a website may seem easy after trying multiple strategies, but when it comes to increasing organic traffic, most people struggle to find the right approach. With this blog, my aim is to share practical tips that can help businesses grow organically. Before moving ahead, it is important to understand what organic traffic really means. Organic traffic does not include visits from social media platforms, shared links, paid ads, or traffic purchased through PPC campaigns. Instead, it refers to visitors who discover your website naturally through search engine results when they search for relevant queries.
Organic traffic is what every business aims to achieve because it delivers long-term value and trust. While using the right SEO tools can certainly help, they alone are not enough. Whether you work with a digital marketing agency, choose the best digital marketing services, or partner with a reliable SEO services company in Delhi or a top digital marketing agency in Delhi, you still need to apply smart and consistent strategies. In this article, I will explain key techniques that can help you boost organic traffic and achieve bigger digital marketing goals with simple yet effective steps.
- Differentiate between the good and bad links
- Remove bad links that are disrupting your website’s performance
- Start answering users’ queries and problems in the blog section
- Contribute to the other reputed websites
- Start preparing a keyword database after the keyword research
- Consider optimizing website’s metadata and content
- Focus on creating quality content rather than irrelevant heap of words
- Must never ignore the significance of internal linking
- Add a widget for readers to link back to your website
- Track you SEO activities and progress
Backlinks are one of the most essential elements on which Google ranks the websites. The way good backlinks can increase your organic traffic, the bad backlinks can severely damage its reputation. There are rumors that the value of backlinks might decrease in the future, but some significant names in the field of digital marketing have assured that the new changes would not impact the value of links.
Differentiate between the good and bad links
If you want to boost your benefit from the links, you must first differentiate between the good and bad links. Make a list of all the backlinks that are helping your SEO and website performance. You would find some links that instead of improving your performance, impacts it negatively. Only keep the links which have:
- It must be from a relevant website
- It must be a contextual link
- It must be from a quality article
- It must have been added by the site owner
- It must be from a good domain authority
- Remove bad links that are disrupting your website’s performance
After identifying the bad and negatively affecting backlinks it is important to remove them and improve the goodwill of your site. Though it is impossible to avoid these, the access of bad backlinks might lead to google penalties about which I told you in the previous article. Here is how you can remove bad backlinks.
- Tag the bad links you desire to remove
- In case you are using the Monitor Backlinks which is one of the Best Tools for SEO ranking, the process would be easier than the normal process.
- Select all the links you want to remove
- Move to the top menu and click “Mark”
- In the mark section, you can choose the option of “Bad”
- You must first perform the Email outreach and ask the owners to remove their links
- The tool Monitor Backlinks will notify you if the owners do not remove their links
- The last step would be to create a disavow report about these links use Google Disavow tool after that
- Start answering users’ queries and problems in the blog section
Sharing your users’ questions on the blog would promote your website in two ways. Firstly, it would help you retain your existing users, and secondly you would get new users. For example, the people who are already searching for the same answer would visit your site which will ultimately improve your organic traffic.
The reputed businesses have a group of audience who visit their website on a regular basis, and contributing to their site would help you attract their views to your site as well. You can submit answers, or try guest blogging to gain from the already established group of people. I would suggest you beware of doing the same with low-quality websites as it would damage your online reputation.
There are several top free SEO tools to help you in the keyword research process. These tools will help you figure out the exact keywords people are looking for on the search engines. Checking popular queries before writing a blog post would help you optimize your content for SEO purposes. I would suggest you prefer Longtail Keywords because ranking on them is much easier.
Without optimizing your Meta data, you won’t be able to increase your website’s organic traffic. No matter how many tools for SEO ranking you use, the organic traffic will not increase if you have not optimized your website accordingly. The Meta information must carry some information related to the users’ queries. Take these actions to optimize your content and Meta data:
